Brazil's Superior Electoral Court plans to establish a certification system for the most accurate polling companies
أبرز النقاط
- Brazil's Superior Electoral Court plans to grant an 'Electoral Accuracy Certificate' to companies that conduct the most accurate polls.
- The suspension of a poll in June on suspicion of irregularity formed the basis of this process.
- Research companies criticized the initiative, arguing that polls are not a guarantee of results.
- The sector warned that the reward system could encourage organizations to produce manipulated numbers.
بالأرقام
The Superior Electoral Court (TSE) of Brazil plans to create an accuracy certificate to reward public opinion polling companies that most accurately predict election results. This proposal, presented by TSE President Judge Kássio Nunes Marques, came to the fore after a poll was suspended on suspicion of irregularity in June. Marques stated that the system aims to appreciate the institutions that put forth the best effort for democracy.
However, this initiative was sharply criticized by leading figures in the sector. The Brazilian Association of Research Companies (Abep) stated that the proposal is based on a flawed idea, emphasizing that polls reflect only the voting trends at the time they are conducted, rather than predicting results. The association argued that expecting institutions to predict a result correctly means mixing science with fortune-telling.
Abep also warned that the TSE's implementation of such a certification could encourage research firms to adapt to generally accepted numbers instead of using their unique and rigorous methodologies. Industry representatives stated that the quality of polls should be evaluated based on transparency, methodology, and scientific principles, rather than the prediction of results.
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الأسئلة الشائعة
- What is the purpose of the new proposal by Brazil's Superior Electoral Court?
- It plans to create an accuracy certification system to reward and encourage public opinion polling and research companies that most accurately predict election results.
- How did the polling companies react to this certification proposal?
- The reaction from the companies and the sector association was highly negative; they rejected the proposal, stating that polls are not prophecies but merely a tool measuring current voting intentions.
- What negative consequences do industry representatives think this system might cause?
- They are concerned that such a certification could encourage organizations to present numbers similar to the results of other polling companies instead of conducting scientific and rigorous studies.
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