China smartphone market shrinks for fifth consecutive quarter; Huawei and Apple continued to grow
أبرز النقاط
- Smartphone shipments in China fell by 4.3 percent year-on-year in the second quarter of 2026, dropping to 66 million units.
- Huawei and Apple achieved shipment increases of 19.4 percent and 24.4 percent, respectively, by keeping their prices stable.
- Xiaomi shipments fell by 21.7 percent, while Oppo and Vivo experienced contractions of 9.7 percent and 11.4 percent, respectively.
- Rising component costs and a drop in consumer spending pulled global smartphone shipments worldwide to their lowest second-quarter level since 2013.
بالأرقام
China's smartphone market continued to contract in the second quarter of 2026, with shipments declining for the fifth consecutive quarter. According to IDC data, shipments fell by 4.3 percent year-on-year between April and June, dropping to 66 million units. This caused total shipments in the first half of the year to also decrease by 4.2 percent compared to the same period last year.
Despite the overall contraction in the market, Huawei and Apple were the only major manufacturers to record growth. Increasing its shipments by 19.4 percent, Huawei rose to become China's largest smartphone supplier with a 22.6 percent market share. Apple, on the other hand, became the market's second-largest player with a 24.4 percent increase in shipments, reaching an 18.1 percent share.
In contrast, Android brands such as Xiaomi, Oppo, and Vivo experienced significant declines as they had to pass increased production costs on to consumers. Along with price increases in memory chips and other components, the end of government subsidies and cautious consumer spending led to a weakening in market demand.
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الأسئلة الشائعة
- Which brand was the largest in the Chinese smartphone market in the second quarter of 2026?
- Huawei, which significantly increased its shipments, rose to the position of China's largest smartphone manufacturer with a 22.6 percent market share.
- How did Huawei and Apple grow in a shrinking market?
- According to IDC analysts, these two brands kept their competitive prices stable and did not pass cost increases on to consumers. This encouraged buyers who were hesitant due to price increases.
- Why did other Android brands experience such a significant decline?
- Increases in production expenses, such as memory and components, forced many manufacturers to either raise retail prices or cut back on the production of affordable devices. This led to a significant loss of demand.
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