Domino's Pizza is growing rapidly in Çin: reached 1550 stores

DPC Dash, which operates Domino's Pizza's operations in Çin, opened 235 new stores in the first half of the year, bringing the total number of branches to 1550. With the company entering 15 more new cities during the six-month period, the operational network has spread to 75 cities. The strong sales momentum observed especially in the second quarter supports the brand's rapid growth strategy in the region. A large part of this growth was achieved by focusing on lower-tier markets rather than Tier 1 cities. While 1018 stores operate in these lower-tier markets, this number remained at 532 in Tier 1 cities. These figures clearly reveal that the brand has successfully expanded its customer base in different regions of Çin.

The company's successful expansion process is directly linked to the 'Go Deeper, Go Broader' strategy, which aims to increase store density in existing markets and simultaneously expand into new cities. Acting in line with this vision, the company focuses not only on its physical growth but also on its operational efficiency. Moreover, the company established another strategic partnership with SCPG Group, one of Çin's largest shopping mall operators. The main purpose of this partnership is to accelerate new store openings and increase brand awareness by moving operations into new markets. In addition, this collaboration aims to significantly strengthen their positions in the cities where they currently operate.

This extraordinary progress recorded in the first six months of the year shows how determined the company is to achieve its 2026 targets. The stores opened, under construction, and signed by the end of June correspond to approximately 89 percent of the company's opening target for 2026. This ratio represents a significant leap from the 65 percent level at the end of the first quarter. Thus, the company has built a strong infrastructure that can easily sustain a similar growth pace for the rest of the year. In the upcoming period, investments in operations, product development, and customer experience are expected to maintain this momentum uninterruptedly.

Following all these positive developments, mainland Çin has risen to become Domino's Pizza's second-largest international market in terms of the number of branches. The company also announced a striking statistic proving this strong potential and successful store execution model in the Çin market. The company's newly opened stores hold all of the top 70 positions in the post-opening 30-day sales ranking. The company's management attributes its success to the '4D' strategy, which combines network expansion with value-focused products, delivery capacity, and digital investments. This integrated approach elevates the brand's value both operationally and in the eyes of the customer.

In addition to operational expansion, DPC Dash continues to strengthen its corporate structure and leadership team. In this context, the company appointed Joanne Xie as its new Chief Marketing Officer (CMO). Prior to this critical position, Xie held senior roles at world-renowned giant companies such as McDonald's China, Coca-Cola, and Mondelez. Xie, who will manage brand strategy, digital marketing, customer engagement, and product innovation in her new role, will have her experiences utilized. The company plans to resolutely continue this comprehensive growth strategy for the rest of the year and further increase its market share in Çin. These solid steps taken by Domino's Pizza in this competitive environment in the food and beverage sector also serve as reference points for other international brands.