French dermatology laboratory Ducray introduced Kelual shampoo series at science event.

French-originated and specialized in dermatology, Ducray laboratory introduced its Kelual shampoo series, developed specifically for scalp health, at a major scientific gathering. This introduction took place within the scope of the 'Noche Nerd de la Consciencia' event, which aims to explain science to the masses in an entertaining language and attracts great interest every year. The event hosted various shows, presentations, and stands to strengthen the bridges between the science world and the public, contributing to the spread of science culture. The Ducray brand participated by setting up its own stand at this organization, providing detailed information to visitors about its products and explaining its scientific developments.

The Kelual product series, highlighted by the brand at this event, draws attention by offering care solutions for situations such as dandruff, oiliness, or sensitivity that may occur on the scalp. Formulated as a result of dermatological research and clinical tests, the products aim to help restore the balance on the users' scalp. When participants visiting the stand had the chance to get one-on-one opinions from expert teams about the contents and effects of the products, they faced the fact that hair health is not just an aesthetic issue, but also a serious health element. Ducray officials emphasized the importance of science-based dermocosmetic products, arguing that proper care should be done with expert support, contrary to popular misconceptions.

The Tecnópolis (MUT) center at Universidad Mayor in Santiago, where the event was held, is known as one of the city's technology and innovation-oriented hubs and offers modern infrastructure for such organizations. The 'Noche Nerd' event creates an open platform not only for academic circles but for people of all ages interested in science and technology, becoming one of the most important examples of science communication culture in Chile. Participants had the opportunity to meet researchers from different disciplines, examine innovative projects, and discover the effects of science on daily life. The presence of international brands like Ducray at such events shows how integrated the health and cosmetics sectors are with scientific developments.

The participation of Ducray Laboratoires exemplifies the brand's strategy of not just selling products, but also raising public awareness and sharing science-based content. The company did not only promote its products at its stand but also provided educational information on the scalp microbiota and the causes of imbalances, aiming to increase the health literacy of the participants. Such interactions enable consumers to make more conscious decisions when choosing cosmetic products and contribute to the market operating with the principle of transparency. The scientific conversations at the event highlighted that cosmetic science is not just a process, but a discipline with solid research behind it.

In conclusion, Ducray's presence at this gathering can be evaluated as a successful example of collaboration created at the intersection of the health sector and popular science events. This event held in Santiago proved how medical and dermocosmetic innovations can reach different layers of society, while Ducray once again revealed that the Kelual series is not just a care product, but also a therapeutic support. The continued increase in support from such brands for science communication events in the future will be a significant gain for the sector in terms of scientific accuracy and reliability.