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- 5paisa updated its strategy after a slowdown in the Futures and Options business weighed on its growth.
- The brokerage firm is prioritizing increasing the wallet share of existing customers over acquiring new ones.
- The company's funding book and mutual fund assets grew alongside this new strategy.
India-based brokerage firm 5paisa has changed its strategy following the slowdown in the Futures and Options (F&O) market negatively impacting its growth. Instead of acquiring new customers, the company is focusing on increasing its share from existing customers and shifting towards a higher-value demographic.
As part of this strategic shift, the company's funding book and mutual fund assets continue to grow. By diversifying its customer portfolio, the company aims to improve the quality of its revenue and build a more resilient structure against market fluctuations.
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- What is 5paisa's new strategy?
- The company decided to focus on high-value customers and increase revenue per existing customer, rather than adding new customers.
- What slowed down the company's growth?
- A general slowdown in the Futures and Options (F&O) market negatively affected the company's growth rate.
- Which areas showed growth for 5paisa?
- In line with the new strategy, the company's funding book and mutual fund assets recorded growth.
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