Wichtigste Punkte
- Hasanuddin University students are supporting SMEs in Pangkajene with digitalization.
- 8 work programs were created for businesses as a result of field observations and needs analyses.
- Practical assistance in branding and online sales/marketing is provided to local businesses.
In Zahlen
Students from Hasanuddin University (Unhas) in Indonesia have launched a community service program aimed at assisting small and medium-sized enterprises (SMEs) in the Pangkajene region with digitalization. As part of the comprehensive support project, branding and online marketing strategies are being developed for local businesses.
The student team conducted a comprehensive field observation to analyze the current situation of businesses in the region. In line with the field study and needs assessment, 8 key work programs were prepared to facilitate the SMEs' entry into the digital world. Through these programs, the digital brand awareness of businesses is increased, and a foundation is laid for them to sell their products over the internet.
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Häufige Fragen
- Which university are the students participating in the community service program from?
- The students are from Hasanuddin University (Unhas), located in Indonesia.
- How many different work programs were prepared for the digitalization of SMEs?
- A total of 8 different work programs have been prepared targeting the needs of local businesses.
- How were the work programs shaped according to which needs?
- The programs were shaped according to direct observations made in the field and the identified needs of SME owners.
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