Brezilya Futbol Federasyonu sends 'ambush marketing' warning to Hypera over Endrick advertisements

The Brezilya Futbol Federasyonu (CBF) has sent an official legal notice to Hypera, the manufacturer of the well-known medicine brand Neosaldina…

According to the federation's claims, the intellectual property rights of the CBF were used without authorization in an advertising campaign starring Brazilian young football star Endrick. The advertisement in…