Antalya tops TUI bookings for summer 2026

German tourism giant TUI announced that holiday demand for the summer 2026 season is exceeding expectations. The company stated that both early bookings and last-minute sales remain strong. Turkey has emerged as one of the most notable destinations of the season. According to TUI data, Antalya retained its position as the most booked destination. It was followed by Spain's Mallorca and Greece's Crete, Rhodes, and Kos islands.

This season shows a different pattern in holiday planning habits. The number of travelers booking well in advance and those taking advantage of last-minute deals has simultaneously reached high levels. This is considered one of the most remarkable developments of the season. TUI officials emphasized that this dual demand is a positive sign for the industry. Additionally, travelers are increasingly seeking more flexible and diverse options.

There are still significant options for those looking to make last-minute reservations. According to TUI, Antalya and Dalaman have available capacity, while Bulgaria, Crete, Hurghada, Mallorca, Ibiza, and Tenerife also offer booking opportunities. However, occupancy rates are rising rapidly in Rhodes, Lanzarote, Agadir, and some small Greek islands. Therefore, travelers to these destinations are advised to book early.

On a country basis, Spain remains TUI's most in-demand market, with notable growth in the Andalusia region. For long-haul destinations, the USA maintains its lead, supported by favorable exchange rates and competitive airfares. Thailand, Mauritius, Canada, Vietnam, Mexico, and Costa Rica are among the destinations seeing increased interest. These countries are becoming particularly attractive for long-distance travelers.

TUI is expanding its investments in the family segment. The company has brought together 25 resorts in Turkey, Greece, Egypt, Spain, Mexico, and the Dominican Republic under the "Splashworld" brand. This concept, offering direct access to water parks, is expected to attract strong interest, especially from families with children. Product management officials noted that hotels with water parks are becoming increasingly decisive in family preferences. They announced that investments in this area will continue.