Apple Turkey Price Hike: Mac and iPad Prices Soar

Tech giant Apple has implemented a significant price increase on its products in Turkey. Effective from the night of June 25-26, the new price list shows increases ranging from 20% to 35%, particularly affecting the Mac and iPad series. The company cited rising global costs for chips, storage, and logistics as the reason. However, the iPhone, Apple Watch, and AirPods families were exempt from this price hike, which has sparked various reactions among consumers.

The most affected product was the Mac Studio. The top configuration Mac Studio saw a price jump of 90,000 TL, reaching 339,999 TL. This represents a substantial cost increase for professional users. The MacBook Pro series also saw significant rises; the 16-inch MacBook Pro's starting price increased by 30,000 TL to 194,999 TL, while the 14-inch model rose by 25,000 TL to 129,999 TL. The 24-inch iMac's starting price went up by 20,000 TL to 99,999 TL.

More affordable models were also impacted. The 13-inch MacBook Air increased by 17,000 TL to 84,999 TL, and the new MacBook Neo rose by 8,000 TL to 45,999 TL. The iPad series followed a similar pattern. The 11-inch iPad Pro (256 GB) increased by 13,000 TL to 77,999 TL, the 11-inch iPad Air by 10,000 TL to 47,999 TL, the iPad Mini (128 GB Wi-Fi) by 7,000 TL to 39,999 TL, and the standard iPad (128 GB Wi-Fi) by 7,000 TL to 29,999 TL.

Home ecosystem products were also affected. The Apple TV 4K model saw a notable price increase, and other home technologies like HomePod received new price tags. These hikes reflect Apple's market strategy in Turkey and its measures against currency fluctuations. Consumers may start looking for alternatives, especially for high-priced models.

In conclusion, Apple's price decision has created a significant impact on Turkey's technology market. The exclusion of popular products like iPhone and Apple Watch from the hike may be interpreted as the company's desire to maintain market share in those segments. However, for Mac and iPad users, the new prices are likely to strain budgets. In the coming days, consumer reactions and sales figures will reveal the full effect of this price increase.