Stock market closed the day higher: Financial leasing gained

The BIST 100 index in Borsa İstanbul closed the day at 14,350.60 points, gaining 1.62% in value. The index increased by 228.77 points compared to the previous close, while the total trading volume stood at 193.5 billion lira. The banking index gained 1.35%, and the holding index gained 0.57%. Among the sector indices, financial leasing and factoring gained the most with 3.23%, while the insurance sector lost the most with 1.38%. It is stated that positive domestic economic data and the optimistic atmosphere in global markets were effective in this rise.

In global markets, developments regarding the talks between the USA and Iran are being closely followed. A mixed course is observed due to the impact of sales in chip stocks, while the focus of investors is on the US non-farm payrolls report to be announced tomorrow. This report is awaited with great curiosity by the markets as it will provide clues about the Fed's interest rate policy. In addition, news in the international press that US and Iranian officials are indirectly conducting technical talks is circulating, while contradictory statements from the parties increase uncertainties about the course of the negotiations. This situation leads investors to act cautiously.

A critical warning for gold investors also came from the World Gold Council. The Council brought up the scenario of 4,500 dollars per ounce of gold, stating that geopolitical risks and inflation concerns support gold. With the increase in global uncertainties, gold prices continue to be a safe haven for investors. Analysts state that if the ounce price of gold exceeds the 3,000 dollar level, a new upward trend could begin. However, warnings also include that if the US employment data comes in stronger than expectations, selling pressure could emerge in gold.

Domestically, analysts state that weekly money and bank statistics will be monitored tomorrow. Additionally, there is a dense data agenda abroad, especially the employment data in the USA. Technically, it is noted that 14,500 and 14,600 points act as resistance, and 14,200 and 14,100 points act as support for the BIST 100 index. It is expressed that if the index sustains above these levels, the upward trend may continue, but if the support levels are broken, selling pressure may increase. Investors are closely monitoring these critical levels.

A new era is beginning in digital advertisements. It is planned to bring strict regulations to artificial intelligence, influencers, and discount campaigns. With these regulations, it is aimed to protect consumers from misleading advertisements and to increase transparency in the digital marketing field. Especially in influencer marketing, product promotions will need to be clearly stated, and AI-supported advertisements will have to comply with ethical rules. These developments could lead to significant changes in the advertising sector.