FIFA's social media move: TikTok World Cup broadcast receives 465 million views
Key Points
- The live World Cup broadcasts on TikTok were viewed a total of 465 million times.
- Broadcasting organizations were able to live stream a maximum of 10 minutes per match via TikTok.
- FIFA is continuing its strategy focused on social media platforms in order to grow its audience.
By the Numbers
The International Association Football Federation (FIFA) continues to take steps to strengthen its social media presence. The live World Cup broadcast initiative on the short video platform TikTok attracted great interest, and the broadcasts were viewed a total of 465 million times.
In this broadcast model, the federation entered into a strategic collaboration with television broadcasters to reach large audiences. Within the relevant rules, broadcasting organizations were allowed to share a maximum of ten-minute highlights from each match live on TikTok.
This digital strategy is considered a harbinger of a new era for FIFA, which particularly wants to reach a young audience. Given that the consumption habits of sports events are changing rapidly today, such social media integrations are expected to continue in future major tournaments.
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Frequently Asked Questions
- How many total views did the World Cup broadcasts on TikTok get?
- The live World Cup broadcasts held on the platform reached a total of 465 million views.
- How long were broadcasters able to stream matches via TikTok?
- According to the rules, broadcasting organizations were able to broadcast a maximum of ten minutes of each match live.
- What is the main purpose of FIFA's broadcasting move?
- FIFA aims to increase its presence and engagement on social media platforms in order to bring sports to a wider audience in the digitalizing world.
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- Globo Esporte·