Hepsiburada CEO change: Nilhan Onal Gökçetekin hands over to Ender Özgün

Hepsiburada announced the completion of its planned CEO transition process, which was announced on December 29, 2025. Accordingly, Nilhan Onal Gökçetekin will step down as of July 1, 2026. Ender Özgün will assume the role of CEO, responsible for the overall management of the company starting July 1. Additionally, Hakan Karadoğan will lead Hepsiburada's logistics business as CEO. Both executives will report to the Board of Directors, along with Chairman Mikheil Lomtadze.

This change is seen as part of Hepsiburada's growth strategy. The company aims to increase its competitiveness in the e-commerce sector. Ender Özgün is an experienced executive who has held various senior positions. Hakan Karadoğan is known for his expertise in logistics. Chairman Mikheil Lomtadze believes the new team will take the company further.

Hepsiburada is one of Turkey's leading e-commerce platforms. The company has experienced rapid growth in recent years and expanded internationally. The CEO change is considered an important step for the company's future vision. During her tenure, Nilhan Onal Gökçetekin led the company's digital transformation. Under her leadership, Hepsiburada implemented many innovations to improve customer experience.

The appointment of Ender Özgün as CEO aligns with the company's goal of increasing operational efficiency. Özgün previously held senior management positions in technology and retail sectors. Hakan Karadoğan's appointment as logistics CEO aims to optimize the company's delivery processes. These two appointments are intended to strengthen Hepsiburada's management structure.

The new management team will work to achieve the company's growth targets. Hepsiburada plans to invest in areas such as artificial intelligence and data analytics in the coming period. The company will also develop projects focused on sustainability and customer satisfaction. The CEO change is seen as an opportunity for Hepsiburada to further solidify its position in the industry.