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ITC bets on FMCG, digital agriculture, sustainable businesses for next growth phase

The Print (Economy)

ITC Ltd has outlined an aggressive medium-term growth strategy centered on expanding its FMCG business, scaling digital agriculture, growing its fresh food and sustainable packaging businesses, while targeting net zero operations by 2050, according to its FY26 annual report. The diversified conglomerate said it continues to aspire to become India's No. 1 FMCG company.

The FMCG segment has been a key growth driver for ITC, contributing significantly to its overall revenue. The company plans to increase market share through new product launches and expanding its distribution network. Categories such as personal care, food, and beverages offer substantial growth opportunities. ITC aims to strengthen its brand portfolio to capture higher consumer preference.

In digital agriculture, ITC leverages technology to enhance farm productivity. Its e-Choupal platform provides farmers with real-time information on weather, market prices, and best practices. This initiative accelerates digital transformation in rural India while making ITC's supply chain more efficient. Digital agriculture aligns with the company's sustainability goals.

Sustainable packaging and fresh food businesses are part of ITC's efforts to reduce environmental footprint. The company invests in recyclable and biodegradable packaging materials. In the fresh food segment, it strengthens cold chain infrastructure to extend the shelf life of fruits and vegetables. These initiatives contribute to environmental sustainability and improve profitability.

ITC's net zero target involves achieving carbon neutrality across all operations by 2050. The company plans to increase renewable energy use, implement energy efficiency projects, and engage in carbon offset programs. ITC aims to enhance transparency in sustainability reporting to build trust with investors and stakeholders. This strategy is a cornerstone of its long-term growth vision.

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