Kaspi.kz Introduces 'Kasper', an AI Assistant to Facilitate Users' Daily Lives

Kazakhstan's leading finance and technology company Kaspi.kz, under the leadership of Mikhail Lomtadze, has introduced its new AI-powered assistant, Kasper, to the public. Unveiled at an event in Almatı, this technology stands out as the newest link in the company's innovation process driven by the slogan "It is time to change the ordinary." Through personalized shopping guidance offered via the Kaspi Shop application, Kasper aims to help customers, who often get lost in the variety of products in the market, make more accurate and reliable decisions. This AI assistant is considered not just a simple product comparison tool, but also the first concrete step of the company's strategy to create a personal AI helper for every Kazakh citizen.

On Kaspi.kz's shopping platform, which hosts a vast number of sellers and a wide product range, users often face a complex selection process involving technical specifications and reviews. To simplify this process, Kasper identifies the most suitable options by understanding users' needs expressed in natural language and explains complex technical terms in simplified language. Users can access expert-level support by entering daily language requests such as "Recommend a vacuum cleaner suitable for a cat owner with carpet and tile floors in their home." The system asks the user additional questions when necessary to fully understand the need and presents the most logical candidates from among thousands of products.

Kaspi.kz CEO and Co-founder Mikhail Lomtadze, in his statement regarding the issue, emphasized that innovation is not just new technologies that impress people for a day, but useful solutions that find a place in the lives of millions of people. Lomtadze stated that their main goal when establishing Kaspi Shop was to enable all Kazakhs to meet all their needs from a single place, and that there are currently 106 thousand sellers and 20 million products on the platform. He expressed that with such a broad product range, the question of "where to buy" has been solved, but they are now focusing on the main question of "which one to choose." He stressed that Kasper was designed to solve this big problem and opens the door to a future where every customer can have their own personal assistant.

In terms of technical features and usage areas, Kasper is designed as a versatile AI system capable of operating based on complex algorithms. Users can interact with the assistant both verbally and in writing, and the system supports Kazakh and Russian languages. This allows users from all segments to communicate comfortably with the system without language barriers or a lack of technical knowledge. Based on the questions asked by users, the AI compares products, considers the price-performance balance, and evaluates the solution most suitable for the user's specific conditions (e.g., pet ownership or venue features). This process transforms the shopping experience into an efficiency-oriented consultancy service.

According to the launch schedule, Kasper will start to be offered to customers in the city of Almatı as of July and will be expanded to the entire country after a short trial period. Kaspi.kz's area of activity is not limited to Kazakhstan; while the company is a super app serving more than 25 million customers in Kazakhstan, it is also a significant player in the Turkish market as the owner of Hepsiburada. In line with the company's mission to improve the lives of customers and partners by developing innovative products, it remains a matter of curiosity whether Kasper will be offered to users in other markets beyond Kazakhstan in the future, while a critical step is being taken to popularize AI usage in the local market.