Women's campaign complained about by activist in Mexico defended

Key Points
- In Tlaxcala, Secretary of Women Nydia Cano viewed the human rights complaint filed against her institution as an opportunity to prove their work.
- Activist Eréndira Jiménez Montiel claimed that the "Cuidar nos une" campaign violates international human rights principles.
- It was announced that a total budget of 93 thousand Mexican pesos was allocated for the controversial campaign.
- Following the announcement of the campaign, the number of monthly calls to the institution's support lines increased from 16 to 119.
By the Numbers
In the Mexican state of Tlaxcala, the Secretary of Women (SMET) Nydia Cano Rodríguez made statements regarding the complaint filed against her by activist Eréndira Jiménez Montiel. The activist had filed a complaint with the Human Rights Commission, claiming that the institutional campaign named "Cuidar nos une" (Caring Unites Us) violated human rights principles.
Cano Rodríguez stated that the complaint is an opportunity for them and will allow the institution to transparently showcase its work for women. Cano, arguing that the campaign is merely a temporary communication strategy and not a permanent public policy, pointed out the inconsistencies in the allegations. Emphasizing the importance of the campaign, Cano stated that they achieved significant work even with a very small allocated budget.
She noted that the main purpose of the billboard advertisement, which is part of the campaign, was to announce the free services provided to women victims of violence. Cano Rodríguez explained that SMET provides services such as legal advice, psychological support, and custody with more than 150 experts. She also added that following the launch of the campaign, a significant increase was recorded in help and information calls made to the institution.
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Frequently Asked Questions
- Why was a complaint filed against the "Cuidar nos une" campaign?
- Activist Eréndira Jiménez Montiel filed a complaint with the Human Rights Commission on the grounds that the campaign violated institutional mandates and international conventions on human rights.
- What kind of defenses did Nydia Cano make regarding the complaint?
- Cano stated that the campaign is a temporary communication strategy, not a permanent public policy, and that they see it as an opportunity that will make them transparent regarding the effective use of services and resources.
- Did the controversial campaign have a concrete impact on women?
- Yes, following the announcement of the campaign, calls to the women's support line increased significantly; the demand for information on issues such as alimony and custody multiplied.
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