Netflix's New Broadcasting Model That Will End the 'Select and Watch' Era: Live Channels on the Agenda
Key Points
- It has been claimed that Netflix plans to abandon its classic broadcasting model and launch television-style uninterrupted live channels.
- The company aims to keep users on the screen longer to increase declining viewer engagement.
- Selling content from rival platforms such as Peacock as bundles via Netflix is on the agenda.
- The company, whose shares lost 40 percent of their value in the last year, has over 325 million subscribers.
By the Numbers
It has been claimed that Netflix, the world's largest digital broadcasting platform, is preparing to make radical changes to its classic "choose what you want and watch" model. According to a report by The Wall Street Journal based on internal sources, the platform plans to integrate live thematic channels that provide an uninterrupted broadcast flow similar to traditional television broadcasting.
With the new system, it is aimed to launch channels that will broadcast 24/7 in genres such as comedy, drama, and documentaries, and to eliminate viewers' content selection fatigue. The company wants to increase recently declining engagement rates and make the platform a more dynamic structure that can be left open in the background at any time of the day. Additionally, a multi-platform model where subscriptions to competitor services can be purchased via Netflix is on the table, as seen in the examples of Apple and Amazon Prime Video.
Shares of the platform, which has more than 325 million subscribers worldwide, lost 40 percent of their value in the last year. This stagnation and the negative trend in viewership share stand out as the most important factors driving the company to make a radical strategic change.
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Frequently Asked Questions
- How will the live thematic channels that Netflix plans to launch work?
- Channels broadcasting 24/7 uninterrupted in specific genres (comedy, drama, action, etc.) will be launched, and users will be able to watch the broadcast directly without wasting time choosing content.
- What does Netflix aim to do with the multi-platform (bundle) model?
- Just like Apple and Amazon, it plans to enable the purchase of content and subscriptions from competitors such as NBCUniversal's Peacock service, allowing them to be watched directly through the Netflix application.
- Why did Netflix need this strategic change?
- The company's shares losing more than 40 percent of their value in the last year and the significant drop in viewer engagement rates forced the direction to make these new moves.
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