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Selma secures 3 million SEK for web accessibility

Breakit

Swedish tech startup Selma has raised 3 million Swedish kronor in funding to make the internet accessible for everyone. The company's founding story began with an impossible squash booking due to color blindness, which made the founders realize the barriers in the digital world.

The investment comes from a group of prominent tech profiles who have previously been involved in successful ventures. Selma's mission is to make websites and applications more usable for people with visual, hearing, or motor impairments.

The startup uses AI-based tools to automatically check and fix accessibility issues, helping companies comply with standards like WCAG. This saves time and resources while ensuring inclusivity.

Selma aims to provide affordable solutions not only for large corporations but also for small businesses and public institutions. With the new funding, the company plans to accelerate product development and expand its market reach.

Accessibility is becoming a legal requirement in many countries, creating a growing demand for services like Selma's. The startup combines social impact with a viable business model, positioning itself as a key player in the accessibility tech space.

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