From Uşak to Bucharest, Sivas to Dubai: Trendyol helps SMEs cross borders

Trendyol, a leading Turkish e-commerce platform, is empowering local producers, artisans, and SMEs by providing digital infrastructure and e-export opportunities. Through its platform, businesses across Turkey can reach millions of customers both domestically and internationally. Trendyol carries "Made in Türkiye" products to global markets, supporting growth with logistics solutions and development programs. The platform helps transform local success stories into national and international achievements.

In 2025, Trendyol connected "Made in Türkiye" products with over 10 million active users in 35 countries. More than 200,000 products leave Turkey daily for international buyers, and last year sellers' e-export volume exceeded $1.5 billion. Trendyol invested over $1 billion in e-export operations in the past year and was named "Turkey's E-export Champion" by the Turkish Exporters Assembly for three consecutive years. This success highlights the platform's strength in global competition.

Trendyol's business partners use the platform's technology infrastructure and AI solutions across all e-commerce processes. Over 2,000 Trendyol engineers developed a domestic large language model (LLM) that enables local producers and SMEs to create product descriptions in dozens of languages and instantly translate customer questions into Turkish. The digital assistant 'Ortak' answers sellers' queries and helps them quickly implement actions like advertising, promotions, or discounts. Trendyol's technology solutions accelerate product listing processes by about 60% and increase logistics efficiency by approximately 20% for local producers and SMEs entering international markets.

Trendyol's e-export operations, launched four years ago, now cover 35 countries. Local producers and SMEs can export with a single click, selling to Bucharest as easily as to Mersin. Over 120,000 business partners ship products to Central and Eastern Europe, the Gulf region, and Azerbaijan via Trendyol. These enterprises, operating across Turkey, turn digitalization and e-export opportunities into growth stories, demonstrating how Turkey's production power expands through digital trade.

One such success story is Magu, a children's clothing brand. Beytullah Karakaya, an engineering student, opened a Trendyol store after his mother's shop closed during the pandemic. Learning e-commerce through Trendyol Akademi, he now exports to 16 countries, with 40% of sales from e-export. Magu shipped 32,000 products abroad in 2025 and aims for 50,000 this year. Another example is Evle, a Konya-based brand specializing in metal storage boxes and home products. Evle leveraged Trendyol to seize new opportunities in the Gulf region. These stories illustrate how digital trade amplifies Turkey's manufacturing strength.