Uber Acquired Delivery Hero for $13.7 Billion: Market Leader PedidosYa Now Belongs to Uber
Key Points
- Uber agreed to acquire Delivery Hero for 13.7 billion US dollars and will become the new owner of PedidosYa.
- Delivery Hero sold its operations in 14 countries where they overlapped (Spain, Chile, Ecuador, etc.) for 1.6 billion US dollars.
- Peru is among the countries not divested, and PedidosYa will continue its operations normally until 2027.
- The acquisition means the return of Uber Eats, which left Peru in 2020, to the region by acquiring the market leader.
By the Numbers
The global delivery market experienced a major shock following the agreement for Uber to acquire Germany-based Delivery Hero for 13.7 billion US dollars. This massive acquisition potentially gives Uber control over PedidosYa, one of the leading platforms operating in Latin America and Peru. The completion of the transaction is subject to shareholder and regulatory approvals.
As part of the deal, Delivery Hero agreed to sell its operations in 14 countries, such as Spain, Chile, and Ecuador, to the American fund SSW Partners for approximately 1.6 billion US dollars. In this context, it is stated that a decision was made to separate in order to prevent overlaps in markets where Uber Eats currently operates. Meanwhile, PedidosYa will maintain its presence in 13 different Latin American countries, including Peru, and will be part of the asset package acquired by Uber.
The impact of the change on the Peruvian market seems likely to remain limited in the short term. Experts indicate that the closure is targeted for the second half of 2027 and that until then, PedidosYa will continue its current operations independently. However, this is interpreted as a strong return for Uber to the delivery sector following the withdrawal of Uber Eats from Peru in 2020.
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Frequently Asked Questions
- How will Uber's acquisition of Delivery Hero affect PedidosYa in Peru?
- There will be no changes in the short term. PedidosYa will continue to provide services with its current independent structure until the second half of 2027, when the transaction is expected to be approved and officially closed.
- Will Uber bring back Uber Eats to Peru following the acquisition?
- Although not explicitly stated, experts predict that Uber is entering the delivery business 'through the front door' by acquiring a leading platform and could gradually integrate services like Uber One while maintaining the PedidosYa brand.
- What is the reason for Delivery Hero divesting from some countries during the sales process?
- The company sold its operations in 14 countries, including Spain and Chile, for 1.6 billion US dollars to prevent the Uber Eats and Delivery Hero brands from overlapping in the same regions and to address concerns over hindering competition.
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