Key Points
- Volkswagen's new Tiguan model made a strong debut in the Brazilian market by selling approximately 1,200 units in May and over a thousand units in June.
- Despite being fully petrol-powered, the vehicle is sold at a higher price than its hybrid Chinese rivals, with a price tag at the level of 300,000 Brazilian reals.
- Equipped with technical features such as a 2.0 engine producing 272 horsepower and a four-wheel drive system, the model attracts the interest of traditional car buyers.
- Equipment shortcomings and import restrictions in the vehicle are compensated by its wide service network and powerful engine features.
By the Numbers
While Volkswagen's third-generation Tiguan model enters the Brazilian market by being imported from Mexico, it quickly achieved a remarkable sales success. Offered with a fully internal combustion engine and significantly more expensive than its hybrid rivals, this SUV model sold thousands of units in May and June, posing a serious threat to Chinese manufacturers such as BYD and GWM.
In response to the criticisms received by its predecessor, the vehicle is equipped with strong technical features such as a 2.0 engine with 272 horsepower and an optional four-wheel drive system. Offered with features such as sharp suspension settings and a 15-inch multimedia screen, the model attracts intense demand from traditional automobile consumers who do not yet want to transition to electrification.
This success in Brazil means a strategic gain for Volkswagen, and the vehicle is expected to bring significant profit to the company. The model, which has a wide dealer network, proves that the luxury market has room for internal combustion engines rather than fully electric vehicles.
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Frequently Asked Questions
- What is the price status of the new Volkswagen Tiguan compared to its rivals?
- The new Tiguan is sold at around 300,000 reals, making it 30,000 to 50,000 Brazilian reals more expensive than its hybrid Chinese rivals.
- Why is the vehicle preferred by consumers who resist electrification?
- It is preferred because it offers traditional Western engineering features such as a powerful 2.0 engine with 272 horsepower, a four-wheel drive option, and stiffer suspension settings compared to its Asian rivals.
- How was the Tiguan's sales performance in its first two months in Brazil?
- The model saw strong demand in its first two full months on the market, with approximately 1,200 vehicles registered in May and over a thousand in June.
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