Price Cuts and List Discussion for 1.898 Products in Greece

The Independent Authority for Market Surveillance and Consumer Protection in Greece (AAEAP) issued an official statement to clarify allegations in certain press reports suggesting that detailed lists of price-reduced products were being concealed. The statement emphasized that consumers were not being deceived in any way, and the matter was entirely related to the protection of laws and administrative data. The Authority stated that it is obliged to process the data held by the state with legal and institutional seriousness, and the entire database cannot be shared with the public because it contains trade secrets. These data constitute an administrative archive created solely for submission to competent authorities for the purpose of notifying price changes and monitoring market developments.

Under the current legal framework, information regarding price increases or decreases made by suppliers and wholesalers must be submitted directly to the Ministry of Development and the Market Control Authority on a weekly basis. This process is carried out solely for the purpose of monitoring and supervising price movements in the market. However, since the transmitted data contains commercially sensitive information protected under confidentiality agreements, disclosing details such as product codes, barcodes, supplier names, and purchase prices would constitute a legal offense. As such a situation would constitute a breach of trade secrets and be clearly contrary to the existing institutional legal framework, the Authority shares only aggregate and summary data with the public instead of these details, so that citizens can follow real market developments.

As a result of meticulous data analysis and examinations conducted for the period from the beginning of April to the end of June 2026, it was determined that the total number of products subject to discounts in the basic price list was 1.898. The numerical average of the price reductions recorded in this period was calculated to be around 6 percent, exactly 5,94 percent. The majority of the discounts were concentrated in categories of basic food and consumer products that directly affect household shopping baskets. These discounts represent price list decreases transmitted by suppliers and wholesalers to supermarket chains, although final prices on shelves may vary according to the commercial policies and strategies of retail companies.

When examining the distribution of discounts by product group, the largest decrease was observed in the fresh meat category; a total of 1.116 discounts were recorded in this category. This figure mainly covers price list reductions transmitted from meat wholesalers to supermarket chains, including 907 for beef and 209 for pork. Additionally, 120 price decreases were detected in packaged coffee products, 63 in various cheeses, 44 in olive oil, 35 in shampoos and hair care products, 29 in biscuits, 27 in carbonated beverages, and 19 in pasta products. Furthermore, 455 more discounts were realized in other basic product categories subject to market monitoring, apart from these.

In conclusion, the concentration in basic consumer products such as fresh meat, coffee, olive oil, cheese, and pasta demonstrates the potential positive impact of price reductions on household budgets. The Market Surveillance Authority specifically emphasizes that the published data does not imply that a particular company violated the law, is at fault, or is compliant. These figures represent only a collective summary of price list decreases recorded and processed for market monitoring purposes. Although suppliers lowering their prices is a strong signal for shelf sales prices to drop, it should not be forgotten that final prices are determined by the retailer.