Cheapest digestive biscuit beats McVitie's in supermarket taste test

A journalist conducted a blind taste test comparing own-brand digestive biscuits from Aldi, Lidl, Asda, and Marks & Spencer against the iconic…

The results were surprising: the cheapest biscuit outperformed the branded leader. This finding challenges long-held assumptions about brand quality and price. Consumers may now reconsider their purchasing…