Prac, Backed by Lucas Bergvall, Brings TikTok Expert Fredrik Rinaldo on Board as a Partner

Prac, a beauty and personal care brand also supported by Swedish young football star Lucas Bergvall, is adding another ambitious growth move to its…

The company continues to take strategic steps with the aim of leaving a lasting mark on the men's personal care market. In this context, the brand is bringing a significant figure under its roof to strengthen…