Highly Praised Mascara Recommendation from a Famous Makeup Artist in Japonya

Odagiri Hiro, one of Japonya's renowned hair and makeup artists, attracted great attention with a YouTube video in which he announced the best cosmetic products for the first half of 2026. In the video shared on his channel called "HIRO BEAUTY CHANNEL", he focused specifically on "puchipura" products, which are affordable drugstore cosmetics. The artist, whose number of followers exceeds millions, stated that the quality of the products released in the first half of this year is quite high and that he even had difficulty updating his professional makeup bag. The video received numerous positive comments and interactions from viewers. This situation once again revealed how dynamic the trends and understanding of beauty in the Japanese cosmetics market are.

The product that topped the mascara category on Hiro's list this year was the "Mascara Extra Long 01" from the ettusais brand. Offered for sale with a price tag of approximately 1980 yen, this product stands out for being both affordable and delivering professional-quality results. The most striking feature of the product is that the mascara brush is specially designed, perfectly separating the lashes to provide a neat look. Hiro emphasized that the product, featuring this special design, is of a quality that can easily be used even in professional makeup routines. For this reason, the product created a wide resonance in the beauty world.

Another detail that the artist considers to be worth its weight in gold is the natural effect the product creates on the lower lashes. Hiro noted that the fine-toothed comb part works wonders when applied to the lower lashes, making normally sparse lashes appear more prominent. Additionally, unlike many lengthening mascaras on the market, the fact that this product has a fiber-free formula is shown as a major advantage. Being fiber-free prevents a dry, clumpy, or messy look on the lashes, resulting in a much more natural outcome. This feature, which has become a favorite among users thanks to its flawless formula, offers an ideal solution for those who want to maintain the natural look of their makeup.

On the other hand, the most striking and innovative feature of the mascara in question is its ability to provide a perfect balance between durability and cleansing. Although the product holds the lash curl for a long time and is water-resistant (waterproof), it can be easily cleaned with only warm water when washed. Hiro praised this technological advancement, calling it "one of the highest levels achieved in mascara technology." Considering that traditional water-resistant mascaras generally require a special cleanser and damage the lashes, this innovation means a truly significant step for the cosmetics industry. This feature offers a unique advantage for both those who want long-lasting makeup and consumers who care about skin health.

In the YouTube video in question, not only mascara was shared; the best cosmetics in a total of 18 different categories, such as eye makeup, skin makeup (base makeup), and lip products, were also shared with the viewers. Following the publication of the video, thousands of viewers commented, stating that thanks to Hiro's recommendations, pampering themselves and applying makeup became a separate pleasure. Odagiri Hiro, who is also the chairman of the board of Nous Inc., is a phenomenon with over 1.3 million followers on Instagram and over 1.7 million on YouTube. The fact that such affordable products are examined and presented in a highly high-quality and professional manner continues to deeply influence and inspire the daily beauty routines of the Japanese people.