The TikTok Shop Revolution: How a Social Media Platform is Reshaping E-Commerce?

For the past few years, the Southeast Asian e-commerce market has been the scene of a fierce rivalry primarily between Shopee and Lazada.

Shopee, an ambitious player based in Singapur, managed to overtake Lazada, which is backed by the Chinese e-commerce giant Alibaba, to seize market leadership. Following Shopee's victory, it was thought that…