GLP-1 drug users increase protein and fiber spending

Boston Consulting Group (BCG) surveyed approximately 1,900 GLP-1 users across nine markets to examine how these drugs change food spending.

In the US, the number of people using these drugs has tripled since 2022 and accounts for 9% of the adult population; this ratio is expected to rise to 20% by 2030. Although roughly one in three users has…