Rabin Angeles and Angela Muji Become the Faces of the New Beverage Rise Energy Pop

Rise Energy Pop Grape, a new energy drink targeting the youth market of Filipinler, was introduced with a grand launch. The product's official market entry took place with a media launch titled "A Pop of Surp-RISE" held at SM City Manila on 26 Haziran. The most striking moment of the event was when popular young actors and Influencer'lar Rabin Angeles and Angela Muji took the stage as the brand's new official ambassadors. The natural harmony and energy the duo created on stage garnered great appreciation from the event attendees. This new collaboration constitutes one of the most important steps in the brand's strategy to attract the interest of the young audience.

Angeles and Muji, the new faces of the brand, managed to draw all the attention throughout the launch event. The duo's natural charisma on stage, fresh images, and eye-catching harmony left a highly positive impact on the audience. Officials stated that these qualities were influential in the selection and that both perfectly fit the brand's dynamic structure. Addressing their young fans under the stage lights, the duo successfully reflected the brand's joyful spirit to the visitors. This situation also enabled the brand to receive a wide response and become a trend on social media.

The event area was specially decorated to provide an unforgettable experience for the guests, press members, and social media phenomena attending the launch. The venue featured purple-themed visual spectacles, live music performances, and interactive gaming areas, offering participants a thoroughly entertaining environment. As part of the event, three different and creative booths were constructed; the first of these, the Refreshi-RISE area, provided participants with fun photo corners, while the Yummi-RISE area offered the opportunity to experience the refreshing taste of the beverage. Finally, at the Invigo-RISE booth, guests both had fun with fast-paced games and agility-requiring claw machines, and won surprise prizes.

Rise Energy Pop's Pazarlama Direktörü Apple de Belen shared important details about the product's development process with the press members. De Belen emphasized that they designed the beverage especially for young consumers who are constantly on the move and lead an active lifestyle. Noting that Generation Z is constantly in search of new and exciting things, the official stated that young people demand delicious, refreshing beverages suited to their fast-paced lifestyles. Joanna Araullo, the markanın kıdemli marka müdürü, detailed why the grape flavor was chosen as the first flavor, stating that this flavor perfectly reflects the brand's fun, lively, and joyful identity. Araullo also added that even the eye-catching purple color of the beverage symbolizes its energetic spirit.

The new beverage stands out as a product designed to be consumed in social gatherings with its fruity taste, satisfying fizz sensation on the palate, and unique refreshment. This move by the brand, which was produced with the goal of being a practical beverage that young people can choose during computer game sessions, break times, or pleasant gatherings with their friends, received great interest according to expectations. One of the most striking parts of the launch was the release of a capsule promotional video featuring the brand's new ambassadors, Angeles and Muji. The video, which brought joyful moments from young people's daily lives to the screen, managed to draw all the attention with its content that directly connects with the viewers.