Ubisoft Quietly Removed the Criticized Claim That 'Monetization Makes Games More Fun'
要点
- Ubisoft's claim, which faced criticism for asserting that microtransactions make games 'more fun', has been removed from the new investor report.
- The company's revenue dropped by 21.8 percent to approximately 1.4 billion euros, recording a record loss of around 1.3 billion euros.
- In the annual report, a new concern was raised warning that games being released too late could result in a loss of competitive advantage.
- It was explicitly stated that in-game microtransactions will continue to remain central to the company's business model.
数字で見る
The claim, featured in Ubisoft's annual report last year and mocked on the internet, that 'in-game monetization makes the player experience more fun,' was quietly removed from the company's new report. Discovered by journalist Stephen Totilo, this change stands out as a revision solely in the company's use of language rather than its business model. The company continues to convey microtransaction and purchase messaging to its investors.
This adjustment coincides with the striking financial data announced by the company. Ubisoft's revenue for the fiscal year ending March 2026 stood at approximately 1.4 billion euros, dropping by 21.8 percent. The company also recorded a record operating loss of around 1.3 billion euros due to restructuring, delays, and an inadequate game release schedule.
A new warning added to the report indicates that long development processes cause games to lose their excitement and give room to competitors. This situation is interpreted as a lesson learned by the company following projects such as 'Skull and Bones', which remained in the development phase for many years, and 'Beyond Good & Evil 2', which could never be released. Despite this, Ubisoft is expected to increasingly lean towards monetizing its existing games with money-driven systems.
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よくある質問
- Exactly which statement did Ubisoft remove from its annual report?
- The company removed the claim from last year's report stating that 'in-game microtransactions and additional purchases make the player experience more fun' from its new document.
- What is the company's recent financial situation?
- Ubisoft announced a revenue of approximately 1.4 billion euros and a record operating loss of around 1.3 billion euros for the annual period covering March 2026.
- Does this change mean that Ubisoft will end its microtransaction policies?
- No, the change is only related to language. In its messages to investors, the company states that monetization continues to be central to their business models and will proceed unchanged.
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