The São Paulo Regional Electoral Court (TRE-SP) decided to remove a video depicting São Paulo Governor Tarcísio de Freitas (Republicanos) as the horror movie character Chucky. The interim decision, issued by Judge Domitila Manssur, was based on the grounds that such content constitutes negative election propaganda and carries the risk of the willful or improper use of artificial intelligence. The decision, issued last week, demonstrates that digital content and artificial intelligence productions in the political arena are increasingly subject to legal supervision.
The lawsuit was filed by the São Paulo state directorate of the Republicanos party against Emídio de Souza (PT) and the Workers' Party (PT). Emídio de Souza is known as the coordinator of Fernando Haddad's (PT) government plan, and the party is held responsible for the video alleged to have been published. Republicanos applied to the court claiming that Emídio published the said images on his own Instagram profile and that the party's official channels reproduced it. This move serves as an example of how inter-party tensions intensify on legal grounds during election periods.
Among the evidence added to the case file are screenshots of the video from the parliamentarian's profile, though the video itself or a direct link was not included. Emídio de Souza, whose racial information could be reached during the preparation of the news, avoided making any statement regarding the issue. While this silence makes it difficult to fully clarify the source of the allegations and how official the content is, the court found the content sufficient and ordered its removal.
The Workers' Party (PT) state administration, representing the defense side, stated that they found the lawsuit unjustified and that the plaintiff failed to present concrete evidence proving that the video was published by them. PT officials argued that such a video was not shared on the party's official social media accounts, and therefore the lawsuit is baseless. Furthermore, the party rejected the claims by suggesting that the said edit was a satire, did not aim to mislead the public, and did not contain any request for votes.
Governor Tarcísio de Freitas' election campaign team, however, described the court's decision as a positive step and issued a press release. The statement emphasized that the electoral struggle should be conducted through a comparison of ideas, proposals, and past performances, and that content based on demeaning, aggressive, or personal attacks is contrary to political ethics. This incident brings to light how delicate the balance is between the legal limits of political struggle and digital ethical rules before the local elections in Brazil.
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