핵심 요약
- Chloé opened its first boutique in Vietnam in Ho Chi Minh City in mid-June.
- The new store was launched in collaboration with DAFC, which manages a large portion of the country's luxury market.
- The boutique offers the brand's iconic products, ranging from leather goods to ready-to-wear.
- DAFC acts as the distributor for over 60 international luxury brands in Vietnam.
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French luxury fashion house Chloé has officially entered the Vietnam market by opening its first store. Located in the shopping mall called Saigon Centre in Ho Chi Minh City, the new boutique offers the brand's leather goods, shoes, and ready-to-wear collections to consumers.
Founded in 1952 and affiliated with the Swiss luxury group Richemont, Chloé is known as one of the pioneers of the luxury ready-to-wear concept. The brand's new store features a special design approach that combines free-spiritedness with Parisian elegance.
Chloé's entry into Vietnam was made possible through an exclusive distribution agreement with DAFC, which holds approximately 70 percent of the high-segment luxury retail market in the country. DAFC is a major luxury goods distributor operating more than 50 stores across Vietnam.
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- Where is Chloé's first store in Vietnam located?
- The store is located on the first floor of the Saigon Centre shopping mall in Ho Chi Minh City.
- Through which company did Chloé enter the Vietnam market?
- The brand entered the market through an exclusive distribution agreement with the Vietnamese luxury retail company Duy Anh Fashion and Cosmetics (DAFC).
- What is DAFC's impact on the Vietnam luxury market?
- DAFC is a pioneering company managing over 70 percent of the luxury fashion and cosmetics market in Vietnam and distributing more than 60 international brands.