Movistar crowns its mobile phone leasing success with BYD, Kia and Tesla electric vehicles

For months, telecommunications giant Movistar has been offering its customers a successful leasing (renting) service for phones and various devices. This service allowed users to use the devices for a specific period in exchange for a fixed monthly fee. It attracted great interest by offering the flexibility to purchase the device or exchange it for a new model at the end of the contract period. The operator positioned this flexible and economic model as an advantage ensuring customers always have the latest technology. This success of the operator became an encouraging step towards strategically expanding into new markets.

Now, based on the fact that the technology world is not limited to phones, the focus of the service is on a much more ambitious category: automobiles. Under its new service, the operator now offers leasing services for electric and rechargeable hybrid vehicles to its customers. With this step, Movistar creates a broad spectrum appealing to both individual customers, companies, and freelancers. These environmentally friendly vehicles, bearing the zero-emission label, also emphasize the importance given to sustainability. Choosing leading brands in the sector such as BYD, Tesla and Kia further increases the prestige and reliability of the service.

One of the most attractive details for users is that the service offers financial flexibility and budget-friendly advantages. In this new leasing service, Movistar does not require an initial down payment or deposit from its customers. A fixed rental fee that does not change during the month is determined for vehicle use, and this fee includes the vehicle's traffic insurance, routine maintenance, and comprehensive protection services lasting for years. For example, the monthly costs of the electric cars subject to the contract start at approximately 397,65 euros. This pricing strategy provides accessible comfort for everyone without the high costs associated with owning a brand-new environmentally friendly vehicle.

The most important innovation the operator brings to this service is supporting users during the vehicle charging processes. When leasing this service, Movistar offers the option to have the vehicle's charging station installed at the user's home or parking lot. If the user does not request this physical installation, Movistar grants a two-year free subscription right for Iberdrola's public charging stations. Additionally, for transactions made at these charging stations, customers are provided with an extra ten percent discount on charging tariffs. This smart collaboration makes the charging infrastructure, which is the biggest problem of electric vehicle use, seamless for users.

While implementing this ambitious project, Movistar adopts a strategy of working with an experienced and reliable partner in the sector. The operator collaborates with Ayvens, a global car leasing company, to execute this service and manage the entire vehicle fleet. However, Movistar joins this partnership not just as an ordinary intermediary, but in a position that offers extra advantages. Customers are provided with an extra ten percent discount on balance within the Waylet app, which is valid for the charging stations of the Repsol company, aimed at charging electric vehicles. This multifaceted approach clearly reveals Movistar's vision of being a leader in technology and lifestyle services beyond telecommunications.