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Automotive sector aims to reduce stress through in-car sound experience using neuroscience

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Automotive sector aims to reduce stress through in-car sound experience using neuroscience
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핵심 요약

  • Range Rover SV Ultra introduced the first electrostatic sound system developed for a mass-produced automobile.
  • Transducers in the vehicle seats and floor convert sound frequencies into physical vibrations, creating a vibroacoustic therapy effect.
  • Body and Soul seats feature six different programs co-developed with Coventry University that measure heart rate variability.
  • Competition in the automotive sector is shifting from engine-based performance indicators to multi-sensory experience and psychological comfort.

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6 sensory programs1000 times faster response

Automobiles are no longer just simple means of transportation; they are turning into smart, multi-sensory living spaces that directly affect the well-being of passengers. Manufacturers are developing innovative technologies aimed at lowering people's stress levels and increasing their comfort by using sound vibrations and interior design.

One of the most striking examples in this field is the sound system called SV Electrostatic Sound used in the Range Rover SV Ultra model. This electrostatic system, which has a response capacity a thousand times faster compared to conventional speakers, converts sound into a physical vibration through transducers placed in the vehicle's seats and floor. Thus, passengers not only hear the music but also feel it with their bodies.

The Body and Soul seats inside the vehicle offer six different sensory stimulation programs developed in collaboration with experts at Coventry University in the UK. Experts are scientifically evaluating the system's potential to reduce stress and increase cognitive comfort by measuring the effects of this technology on heart rate variability.

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자주 묻는 질문

How does the SV Electrostatic Sound system work?
This system uses a thin membrane between metal plates instead of the cone and coil structure found in conventional speakers. It responds almost instantly to the audio signal, providing much lower sound distortion and high detail.
What is the purpose of the seat and floor vibrations in the vehicle?
This system, which converts sound frequencies into physical vibrations, aims to relax passengers and reduce anxiety by drawing inspiration from the principles of vibroacoustic therapy, which is also used in medical rehabilitation.
Is there a scientific basis for the programs in the Body and Soul seats?
Yes, the programs were developed in collaboration with experts from Coventry University and the UK School of Media and Performing Arts, and were researched through heart rate variability, which is accepted as an indicator of stress and harmony.

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