What Kind of Place is 'La Crema y Nata', Visited by Sandra Cuevas and Kim Shantal?

Former Cuauhtémoc Mayor Sandra Cuevas chose a very interesting and unusual address to quench her thirst brought on by the summer heat. Cuevas, who has recently been seen visiting small michelada shops and cocktail bars rather than restaurants, this time recommended a business called 'Drinks La Crema y Nata' to her followers. This unusual spot is located in the Morelos neighborhood of the Venustiano Carranza district, within the borders of Mexico City. These recommendations made by Sandra Cuevas through her social media accounts quickly became a part of the city's popular culture agenda in a short time. In addition, the venue hosting figures like the famous influencer Kim Shantal succeeded in drawing the attention of local media and the entertainment world to this small business.

The most striking feature of the business is related to the names and visual presentations of the beverages it offers. Cocktails and micheladas are prepared by taking inspiration from the names of globally recognized luxury fashion brands such as Gucci, Prada, and Louis Vuitton. The beverage menu has been meticulously designed with vibrant colors and eye-catching presentations, especially for those who want to share posts on social media platforms. The rims of the micheladas are garnished with colorful candies, fruits, and chamoy sauce, an indispensable staple of Mexico street flavors. Customers closely experience this fun activity by purchasing their giant-sized drinks garnished with fresh fruit slices such as strawberries, apples, kiwis, and grapes.

In a video she shared on social media, Sandra Cuevas enthusiastically described this visit in the Venice Carranza area to her followers. The former politician exhibited a highly cheerful demeanor, stating that she came here to try a non-alcoholic beverage named 'La Crema y Nata', the same as the venue's name. In her statement, she expressed that these beverages have gained a reputation as the highest quality, in other words, the 'cream of the crop', of Mexico City. Emphasizing that she was very happy to be in the neighborhood and needed nothing more, Cuevas stated that she created a sincere atmosphere. With such posts, Cuevas, who portrayed an image close to the general public, also succeeded in incredibly increasing the visibility of the small businesses she mentioned.

In fact, this situation stands out as just a part of Sandra Cuevas's recent interest in similar small and creative beverage vendors. A few weeks ago, adopting a similar style, she recommended another beverage shop named 'Las Jurásicas' to the public. The most distinctive feature of that business was that the beverages were served with a small dinosaur toy, various fruits, and candies added on the side. As it can be seen, the former mayor closely follows such innovative ideas that have the potential to go viral on social media and are visually striking. This strategy both keeps Cuevas's engagement rates high on digital platforms and provides great marketing support to small-scale entrepreneurs in the region.

Looking at the physical operation of the venue, it is seen that 'La Crema y Nata' has a practical structure rather than a classic bar concept. Instead of sitting and spending a long time there, customers take their prepared colorful and iced drinks to-go as takeout. One of the most interesting details of the business is the presence of a lucky roulette wheel that gives customers a discount at the moment of purchasing a drink. Through their social media accounts, they organize Wednesday campaigns such as a 'buy 3, pay 2' deal for women and special surprise promotions for the weekend. Occasionally gifting free extra drinks to customers who purchase six or more beverages ensures that the venue builds a dense customer base.