'Magnit' Brand in Russia: Budget-Friendly Gourmet Butter Becomes a Consumer Favorite

In today's economic conditions, where food prices are generally on the rise, the private label products (store brands) of large retail chains have…

This situation is proven by the butter recently found on the shelves of 'Magnit' (Магнит), a popular Russia-based supermarket chain. Despite having an unpretentious, minimalist packaging, the product in…