WWE could take the Lyra Valkyria and Bayley rivalry to the peak

Lyra Valkyria, who lost her championship dream against Paige and Brie Bella in the WWE Women's Tag Team Championship match on the June 22 RAW episode, attacked her partner Bayley with an unexpected move. This attack went down in history as Valkyria's first 'heel' (bad character) transition in her career, while also igniting the potential story between Bayley and herself. There are several strategic paths the company can take to make the most of this new rivalry and make the match special for the audience.

First of all, starting this story with an interview that maintains Bayley's dignity and contains elements of intrigue can add psychological depth. Bayley expressing her disappointment and betrayal towards Lyra makes it easier for the audience to pick a side emotionally, while reflecting the shock of Lyra being a loyal face until now. This approach enriches the story by presenting not just a fight, but an emotional drama where friendship and trust are shattered, and maximizes interest in the match.

As a second step, focus should be placed on Lyra Valkyria's character development and she needs to support her new villainous identity with an aggressive stance. The radical change of a wrestler who has been a 'babyface' (good character) for so long brings a fresh breath of air and allows Valkyria to showcase her skills in a more ruthless style. On the other hand, this rivalry moving away from the 'two good friends' cliché and evolving into an open confrontation can pave the way for Bayley as a potential championship contender and highlight the in-ring skills of both.

The third important point involves correctly scripting the match's placement and duration on the card. A rivalry that lands in the women's division's main event underscores the importance WWE places on this division and keeps viewers from changing the channel after the match ends. The time allotted to a long match allows both wrestlers to showcase their skills to the finest detail and the story to be told best inside the ring.

Additionally, adding an external factor or an 'interloper' to this story can completely change the dynamics and make the match even more exciting. For instance, Paige and Brie Bella, who defeated them that same night, re-entering the story or distracting the rivals increases the uncertainty factor affecting the match's outcome. Or, the presence of the Women's Champion in the match could fuel speculation about who will win, turning the match into a stepping stone for a championship contender.

Finally, WWE managing the outcome of this match and the trajectory of the story in a non-transparent way keeps the audience's interest alive. Lyra Valkyria losing this tour in a 'noble' fashion can turn her into a character who has been wronged in the eyes of the public but is dangerous; this also makes Bayley more popular. Bayley winning feeds Valkyria's rage, while Valkyria's victory symbolizes the birth of a new threat and upsets the power balance in the women's division.