Greek Frozen Yogurt Brand MYKA is Opening its First UK Store in Londra

Founded in Madrid, the Greek frozen yogurt brand MYKA is preparing to make its official entry into the UK market as part of its international growth strategy. The company will open its first store this month in the St Christopher's Place area, located in the West End of Londra. This opening is of great importance as the brand's first physical step in the British market. The main reason for MYKA choosing Londra is the city's reputation as a globally prominent gastronomy center. With this strategic move, the company aims to further strengthen its presence in Europe.

MYKA is a rapidly growing frozen dessert company worldwide, continuously expanding the scope of its franchise network. The brand currently operates 43 stores in various countries. Furthermore, it has laid the foundations for its future growth plans by signing over 270 franchise agreements in 26 different countries. It has previously succeeded in opening branches in major metropolises such as Madrid, Barselona, Paris, New York, Miami, Meksiko, and Panama City. The company's near-future goals include opening new stores in major world cities like Hong Kong and São Paulo.

The brand's production philosophy is based on special recipes prepared fresh every day in the workshops located within each store. The products are produced using artisanal Greek yogurt and goat milk kefir to achieve a unique texture and flavor profile. The MYKA team emphasizes that their frozen yogurts have high protein content and are naturally rich in probiotics. Additionally, these characteristics, along with its creamy texture, make it a very healthy alternative compared to many other frozen desserts on the market. All these nutritional advantages are among the most important factors that make the brand preferred by health-conscious consumers.

MYKA's menu is not limited to just the classic 'Original Greek Frozen Yogurt' option, offering a wide range to its customers. In every store, two different flavored yogurt options that change monthly and reflect seasonal characteristics are presented to customers' liking. Customers can choose from rich sauces and additional flavors such as handmade crumble, fruit compote, granola, and baklava to personalize their orders. Moreover, thanks to the different base varieties offered, consumers have the opportunity to create completely custom desserts according to their own palates. This flexible and innovative service approach stands out as an important business model that differentiates the brand in the frozen dessert sector.

A highly meticulous research process was carried out when selecting the location for the Londra store, and St Christopher's Place, which stands out with its independent identity, was chosen. It has been stated that this area's vibrant food scene, village-like intimate atmosphere, and the high-quality experiences it offers directly overlap with MYKA's brand ethos. MYKA was founded by Natalia Morales and Javier Ezquerro with the aim of presenting the Greek yogurt concept worldwide with a modern and design-oriented approach. Moran's deep experience in the hospitality and pastry sectors, along with Ezquerro's international business development vision, support the company's goal of becoming a global leader. With its production methods and store design inspired by the Mediterranean lifestyle, the brand plans to carry out its opening in the middle of July 2026.