Safaricom Ethiopia Launched the 'DONNA' Road Safety Campaign for Its Employees

Safaricom Ethiopia, one of Ethiopia's leading telecommunications companies, has launched a new road safety campaign aimed at helping its employees adopt safer driving habits in their daily lives. Named "DONNA," this innovative initiative seeks to encourage staff to exhibit more mindful and responsible behavior in traffic. The company believes that such internal campaigns not only improve employee well-being but also foster a strong safety culture within the organization. The DONNA campaign is built around reminding drivers of the essential precautions they must take before hitting the road and during their journey. Through this, the goal is to elevate the safety standards for both employees and other road users.

DONNA, the face and symbol of the campaign, is designed as a young Ethiopian girl representing the importance of road safety. The DONNA figure serves as a reminder that every journey begins with responsible decisions made behind the wheel. This humanistic and emotional approach aims to ensure that employees view the rules not merely as obligations, but as values they must internalize to protect their loved ones and the community. The company's management believes the symbol will leave a lasting impression on everyone's mind and raise awareness in their daily driving routines. Thus, safe driving habits are expected to become a personal responsibility.

Five core road safety principles are placed at the center of the DONNA campaign. These include avoiding drunk driving, driving only during daylight, and not using a mobile phone while behind the wheel. Additionally, obeying speed limits and wearing a seatbelt at all times are counted among these critical rules. The company emphasizes that adopting these five simple but vital habits can significantly reduce road risks. By integrating these rules into daily routines, the aim is to directly contribute to the prevention of traffic accidents.

To increase the campaign's impact, Safaricom Ethiopia will organize weekly events, awareness sessions, and interactive competitions for its employees. Through these activities, the personnel are expected to learn and reinforce the five designated safety principles in practical ways. The company states that these training programs will play a key role in transforming road safety rules from temporary guidelines into permanent behavioral patterns. It is expressed that these interactive methods, in which employees actively participate, will further strengthen the workplace safety culture. All these efforts also lay the groundwork for enhancing internal communication and solidarity.

In the statement made, it was emphasized that this campaign is a concrete indicator of Safaricom Ethiopia's deep commitment to employee well-being and social responsibility. The company underscores that its personnel must make the safest and most accurate decisions every time they get into a vehicle or take the wheel. The DONNA project is seen not just as an internal corporate practice, but as a model that can inspire the enhancement of road safety awareness across Ethiopia. Safaricom Ethiopia states that it will continue to undertake similar social responsibility projects in the future that will elevate the quality of life of its employees and the community it operates within. The ultimate goal is to build a safer, more mindful, and more responsible traffic environment for everyone.