Samsung renews its foldable phones: As Apple's first iPhone Fold approaches

Samsung is making a new move in the long-standing smartphone competition and has introduced three new foldable phone models. The company is launching the Galaxy Z Fold 8, whose physical design has undergone the biggest change in years, hoping to reach a wider audience. This launch comes at a time when there are rumors that Apple might introduce its first foldable iPhone model in September.

Samsung executives believe that Apple's entry into the market could be an opportunity rather than a threat for them. A giant brand like Apple stepping into foldable phones is expected to increase consumer interest in this type of device in general. Although foldable phones currently make up a very small part of the entire smartphone market, they represent the most important area for profit-oriented customers looking for premium devices.

The new Galaxy Z Fold 8 is optimized for daily tasks such as watching videos and reading with its shorter and wider design resembling a Moleskine notebook. In addition to offering more screen space for artificial intelligence tasks, the devices will integrate with Google's Gemini app. On the other hand, analysts predict that due to the high price tags starting from 1,900 dollars for the Galaxy Z Fold 8, these will not be products that everyone can own, but that sales will accelerate when Apple enters the market in 2026.