MySpot ends the era of beach umbrella reservations

During the summer season of 2025, nearly 130,000 reservations were made on MySpot, a tenfold increase compared to 2024. This summer, the platform will operate with 70 beaches along the Bulgarian Black Sea coast. The company adds event reservations, real-time information on beach conditions, and its own space in Sunny Beach.

The author of this text clearly remembers how his parents reserved an umbrella on Ravda beach for the whole summer to secure a spot near the water even on weekends. Payment was made in advance, and the umbrella stayed in place all season. This traditional practice ensured a guaranteed spot but lacked flexibility.

MySpot's digital reservation system allows users to rent umbrellas and sunbeds on demand. Through the mobile app, users can book instantly without waiting in line. The platform also provides real-time updates on weather and sea temperature, enhancing the beach experience.

The platform's success highlights how digital transformation is changing traditional habits. Younger generations particularly appreciate the flexibility and convenience offered by such services. MySpot's growth underscores the importance of technology in the tourism sector.

In conclusion, MySpot's services are revolutionizing the way people rent beach umbrellas. Instead of booking for the entire summer, users can now reserve only when needed. This increases customer satisfaction and offers a more efficient model for beach operators.