India's Minister of Commerce and Industry Piyush Goyal announced a comprehensive roadmap to increase the country's share in the 120 milyar dolarlık global toy market. In this context, modern testing facilities will be established in toy manufacturing clusters across the country to help Indian manufacturers meet international quality standards and expand their export volume. The Minister, in his statement on Saturday, emphasized that this step will significantly increase the competitiveness of domestic manufacturers in both domestic and global markets. It was reported that the government will develop this infrastructure through the Bureau of Indian Standards (BIS), National Test House, and other official and semi-official laboratories. Goyal invited industry representatives to prepare a list of testing equipment they need and to actively participate in quality certification processes.
Addressing industry representatives at the 17th International Toy Biz B2B Fair held in New Delhi, Minister Goyal called for maximum utilization of free trade agreements. He stated that, along with duty-free access opportunities across Europe, the India-UK Free Trade Agreement, expected to enter into force on 15 Temmuz, offers great opportunities for exporters. Furthermore, he encouraged manufacturers to adopt advanced manufacturing technologies such as Computer-Aided Design and Manufacturing (CAD-CAM) systems and CNC machining. The Minister stated that these technological upgrades will enhance product quality, precision, and manufacturing efficiency, enabling Indian companies to achieve a stronger position in global competition. These steps are expected to support India's goal of creating globally recognized toy brands.
The Indian government committed to providing significant assistance under the Export Promotion Mission to support companies in expanding to overseas markets. Minister Goyal guided firms to participate in international trade fairs, establish storage facilities abroad, and collaborate directly with global brands, retailers, and e-commerce platforms. Within the framework of a sustainable growth vision, he emphasized the need for greater investment in domestic manufacturing capacities for motors, electronic components, molds, and dies used in toy production. He pointed out that creating a self-sufficient supply chain will reduce costs and increase the country's competitive advantage. The government's targets form a part of a long-term strategy aimed at making India a more effective player in global supply chains.
The Indian Minister also touched upon the sector's recent performance, announcing a remarkable 239 percent increase in toy exports over the last four years. Conversely, noting that imports decreased by 32 percent during the same period, he emphasized that this is the concrete result of the 'Make in India' initiative and the National Toy Action Plan. He stated that while previously only about 12 percent of the Indian toy market was met by domestic production, today a much larger portion of the domestic market is fulfilled by local manufacturers. It was reported that the market, valued at approximately 18 thousand crore rupees, now consists of imports worth only 2,500 to 3,000 crore rupees, with all remaining demand met by domestic producers. These figures clearly reveal the extent of the structural transformation India has achieved in the toy sector.
Finally, Minister Goyal shared that over 50 toy manufacturing clusters have been established across the country, and approximately 21 thousand small and medium-sized enterprises (SMEs) operate in this sector. Stating that the sector must maintain this momentum, Goyal called on manufacturers to aim for tenfold growth in quality, branding, innovation, and exports. He delivered the message that this goal is achievable when combined with the incentives provided by the government and new trade agreements. India's rise in the toy sector stands out as a successful example of the country's broader economic strengthening and global market integration strategies. If the set targets are achieved, it seems inevitable that India will become one of the influential countries in the global toy market.
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